123/ TAKING RISKS, BEING BOLD, AND NOT HAVING THE BUDGET TO BE BORING WITH TIM PARRY
EPISODE 123
This week Kenneth is flying solo on a nostalgic episode, reminiscing with former Director of Communications, Brand and Digital at Alzheimer’s Research UK.
They get into growing up with an organisation, being in the right place at the right time in a risk-averse charity that needed to take risks to garner attention and becoming BFFs with Samuel L Jackson (yes, that one). There’s the weight of an orange and the size of Wales, connecting with your audience, pitching to the trustees, removing the jargon and learning to listen.
