65/ JOHN LEWIS
Episode 65
We have a very special Christmas Special for you.
Delivered in two parts, our first is with Peter Cross, the Director of Customer Experience at John Lewis and Waitrose - the man behind the John Lewis Christmas advert and the pitch-perfect ‘Give a Little Love’ campaign.
Peter tells us all about the importance of the High Street to a community, the passion he has for a brilliant service in store and how they managed to craft the advert over video conferencing this year. He talks creativity, being inspired by kindness, collaboration and how charities should appreciate their own value in any partnership. We also have gardening, kitting out The Nightingale, securing your own TV show and the greatest mystery shopping encounter you can wish for when launching a campaign.
(Next week we’ll release our conversation with the CEO’s of FareShare and Home-Start about their experiences working with the John Lewis Partnership on this campaign.)
Give a Little Love / Give a Little Love with FareShare and Home-Start
