83/ BEN GREENSMITH, TONY'S CHOCOLONELY

 

EPISODE 83

Ben Greensmith, or Lord Chocolonely III as he’s known at work, is responsible for the sixth largest chocolate bar brand in the UK - Tony’s Chocolonely - and their mission to make chocolate free of child-labour and slavery (spoiler alert - not all confectionary brands adopt this approach).

He talks to the boys about his journey , the epiphany on a trip to the Netherlands which led him to join Tony’s and working with the best minds in the business at Innocent Drinks. We discuss fancy dress, purpose, making an impact and the treats Kenneth’s mother-in-law smuggles down south for him. We get angry about the news coverage, seeing through the PR, read the reviews on Ocado and follow the case of a chocolate criminal.

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James WrightSeason Six