75/ TOM LEMONS
EPISODE 75
We’ve rolled out the red carpet for Tom Lemons this week, the head of the Talent & Influencer team at the NSPCC, responsible for winning and managing award winning high profile partnerships for the charity.
Tom tells us how a stint working at the Big Issue Magazine, helping to save it from closure, sparked a passion for the third sector and led to his move to (according to Kenneth) the ‘most glamorous role in charity’. He now rubs shoulders with the likes of Geri Horner and Wayne Rooney, not to mention opening pop up shops for Harrods.
We discuss the key skills required, why you don’t need a little black book and the importance of relationships. We have terrible chat up lines, 90s TV queens and how Kenneth became best mates with Wesley Snipes. There’s the similarities with corporate partnerships, dealing with agents and celebrity top trumps, plus learning the marketing mix, the move to an influencer model and the most important (and lucrative) phone call of Tom’s career.
