36/ SUE ANSTISS MBE
EPISODE 36
This week on the Kenneth Foreman Podcast we start with a brief recap from our summer holidays and some now utterly redundant excitement around the Ashes. Our guest is genuinely impressed at some private investigation before we’re disappointed that she didn’t bring the breakfast samples. Sue Anstiss MBE (no less) joins the show to talk us through her career and how she went from selling chocolate from the boot of her car to eclipsing her siblings and securing the long-awaited GB vest.
We hear about how she set up her agency at just 26, the power of sport to change lives and, if you listen carefully, how to correctly pronounce Stockholm. There’s an exclusive live-on-air plus a reminder of what staple should always form part of a successful campaign. We talk about challenges in the wider industry and how to keep a team motivated before we get into a discussion around the prevalence of gambling in sport and what we can do to combat it.
James finds love on the cross country course, Kenneth turns down a big-money sponsorship opportunity and we all get a lesson in 21st century role models.
