31/ WHAT DONORS WANT
EPISODE 31
We're feeling reflective this week as we talk podcasts with Rachel Stephenson Sheff, the presenter and producer of the hugely successful 'What Donors Want'. Your own hosts make a great first impression by giving an update on Kenneth's decking and describing the weather. Fortunately Rachel brings some class to proceedings with talk of jazz and opera whilst dropping phrases like 'medium-du-jour' and detailing how she developed her show from brainstorm to blockbuster.
We chat the lure of rom-coms, pick a spice girl and warn of dangerous driving as we discuss how do develop your own show; finding guests, as well as your niche; and reveal top tips for writing a cold email. We're amazed by Kenneth's surprisingly high-brow dream guest, shocked at James' reaction to feedback and reveal why Rachel's career as a comedy critic never took off.
With euphemisms for fundraising, playing the long game and the reassurance that if your podcast falls quietly in the woods, it doesn't make a sound no matter how much you spent on high-end professional microphones.